Senior Manager and Practice Founder, Adobe Design Content Strategy January 2017 to February 2023

As Adobe Design’s first content strategist, I stood up a practice, working on apps ranging from well-known professional creative tools to enterprise-level business analytics apps. I recruited, hired and built Adobe’s first content design practice, taking it from one full-time practitioner (me) to 12 in five years. I built relationships with design and product leaders to advocate for resources and establish a practice. I created infrastructure and developed processes to scale our practice and to integrate content design into the overall design team’s engagement model.

adobe.design →

Content Strategist December 2014 to January 2017

I joined Facebook’s (at the time) small but growing content strategy team as the first full-time CS for the Search team to design experiences for Post Search. I created messaging experiences for awareness and education for Post Search, typeahead and autocomplete interactions, search results pages, and more.

Meta content design →

Content Strategist September 2011 to December 2014

Responsible for developing sound, dynamic content strategy. Worked with clients and developers to go beyond the WYSIWYG to create custom content structures, perform audits of existing content and direct content collection. Performed internal marketing efforts and managed social media channels.

reusserdesign.com →