Résumé

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Andy Welfle

Content design leader and author

Mastodon | LinkedIn | Website

Email: andy@welfle.com

Last name pronounced WELL-flee

👨‍🎓 Education

Indiana University

Bachelor in English Minor in Journalism

2001-2006

🌐
About me As a content strategy professional with more than a decade of experience, I’m deeply interested in helping digital teams create useful, usable, responsible content. In 2020, my co-author and I published Writing is Designing: Words and the User Experience, one of the first books about UX writing and how writing is a design discipline.

👨‍💻 Experience

Microsoft

Principal Content Designer April 2023 to October 2023

As the senior-most IC on the Teams team, I ensured consistency and quality in Copilot, Microsoft’s generative AI. I contributed to high- impact features like Team Copilot and the developer experience, documented content design patterns for cross-team alignment, and trained stakeholders on content design tools like Writer. My position was eliminated during a layoff due to shifting priorities. design.microsoft.com →

Cruise

Staff Content Designer April 2023 to present

I returned to IC work at an autonomous vehicle rideshare company, designing engaging projects like in-car conversational chatbots, trivia, and branded car names using LLMs. I led the terminology program and helped develop a design system. My position and team were eliminated due to major budget cuts. design.getcruise.com →

Adobe

Senior Manager and Practice Founder, Adobe Design Content Strategy January 2017 to February 2023

As Adobe’s first content designer, I founded the practice and grew the team from 1 to 12. I was a founding designer of Adobe’s world-class Spectrum design system. I developed a terminology practice, led holistic onboarding strategies, and transitioned Adobe to cloud documents. I also shaped content design approaches for emerging generative AI products. I left to return to IC work and focus on my craft.

adobe.design →

Facebook ahem, Meta

Content Strategist December 2014 to January 2017

I joined Facebook’s (at the time) small but growing content strategy team as the first full-time CS for the Search team to design experiences for Post Search. I created messaging experiences for awareness and education for Post Search, typeahead and autocomplete interactions, search results pages, and more.

Meta content design →

Reusser Design

Content Strategist September 2011 to December 2014

Responsible for developing sound, dynamic content strategy. Worked with clients and developers to go beyond the WYSIWYG to create custom content structures, perform audits of existing content and direct content collection. Performed internal marketing efforts and managed social media channels.

reusserdesign.com →