Tempo 2025 | The manager’s pivot

Hi friends! Thanks for attending my talk — or at least being interested in it enough to come get more resources. If you’re interested in my other Tempo talk from 2022, check it out on YouTube.

👨🏻‍🏫 Slides and script from my talk

Here’s a PDF of my talk! Once there is a video up and running, I’ll post that here too:

welfle-tempo-talk-2025.pdf22790.9KB

And here is a rough transcript of my talk, in a plaintext file:

welfle-tempo-talk-2025.pdf22790.9KB

📙Buy my book

If you buy my book from Rosenfeld Media’s website, use the coupon code LEADWITHTEMPO20 to save 20% through 12 July, 2025.

Buy it here!

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📖 Buy other great books

If you liked learning about content design, check out:

  • Strategic Content Design by Erica Jorgensen
  • From Solo to Scaled by Natalie Dunbar

If you use the coupon code LEADWITHTEMPO20, you can save 15% on these and any other Rosenfeld Book by 12 July, 2025.

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📠 Here’s where you can find me on the web:

  • ⁂ asterisms, my personal blog
  • Bluesky, the social network where I’m the most active
  • Mastodon, another fun one where I host my own server
  • Pixelfed, Mastodon, but crossed with Instagram
  • LinkedIn, where I am probably yapping about content design
  • Are.na, with links to things I like
  • Signal, if you want to chat with me one-on-one (I’m @andyw.32)
  • My Gumroad shop, where I sell zines and stickers
  • This website’s homepage, to read a bit more about me and see my handsome face

✏️ Pencils and analog tools:

  • The Erasable Podcast, my long-running biweekly-ish podcast about pencils and stationery
  • Woodclinched, my mostly defunct blog about the same
  • Plumbago Magazine, a zine I edit with contributor-submitted content about analog tools of creation

⚠️ UX writing and content design:

  • Writing is Designing, a book I co-wrote about UX writing fundamentals
  • 404 Magazine, a zine with UX writing and poetry and a sprinkle of bad AI poetry